Sparking an impulse purchase happens so frequently, that most don’t even realize that they are making an impulsive buy. There are a few important statistics that are extremely important to keep in mind when you are displaying products to best spark an impulse buy.
- Over 90% of people who shop today make occasional impulse purchases that they didn’t initially intend to buy.
- The average customer will make an average of 3 unplanned purchases in 4 out of every 10 store visits they make.
- Impulse buying is heavily influenced by the smells, sights, and sounds of a store rather than the needs a person may have.
- Most customers make their impulse purchase based on their mood and/or their emotions.
With these few facts in mind, there are important factors that need to be taken into account to spark these types of purchases. Where products are displayed is extremely important, most impulse buys happen while waiting to pay for a purchase. Thus, making sure that the products are displayed near, or next to, the cash register is a great way to spark that sale. Making sure the products are ‘different,’ is a key factor as well. For those who are looking for healthy snacking options, having healthier snack options like snack mixes or dried fruit next to products like candy bars or potato chips gives customers an option. Along with these two ideas in mind, it is also important to make sure the products are in good condition when they are being displayed. If you offer quality products and make sure that your customers can catch a glimpse of them, they won’t be able to resist the spark of the impulse buy!
Tropical Foods has been family owned & operated for generations. This letter and photograph that we found hanging proudly on our lobby walls shows just that! The boy who is photographed is of our current owners, Carolyn and Angle’s great-great Uncle, Butch Heirline & the letter that is with it states this:
“This picture of a Green Dodge truck, was taken in Dayton, Ohio in January of 1955.
I started this job as a driver/salesman after my discharge from the Army in September 1954.
I began my career in the nut business that would last 52 years in Ohio, Kentucky, and West Virginia.
I was promoted to join the southeast team that took place in Charlotte, North Carolina in October 1957.”
One of the core values here at Tropical Foods, is treating all employees as if they are family. Without the original building blocks set in place by our founders, we would not be able to carry out our company’s mission; which is to get better every day by efficiently providing the best product, market expertise, and business solutions in an integrated responsive fashion. We will continually strive to be a prosperous company for the growth and benefit of our employees, customers, vendors, and community.
It’s time to shake up snacking! With our Classic Collection and Artisan Blend snack mixes, that come in our SUR (Stand-up Resealable) bags, you can offer your customers snack mixes that will feed their inner kid and make snacking something to look forward to again!
Our Classic Collection SUR (Stand Up Resealable) bag line consists of snack mixes that are traditional, but still have a twist. Banana Split® tastes just like its namesake, with the perfect mixture of dried fruit, sweet chocolate, caramel bits, and peanuts; each handful is just like eating a banana split, but without the ice cream! One of our crunchy mixes that will entice your taste buds is Country Club™ snack mix; filled with roasted and salted peanuts, almonds, pecans, crunchy sesame sticks and taco sesame stick (to add a bit of spice), this snack mix will take your taste buds on a crunchy adventure anyone’s inner kid will love! Other spicy mixes in this line are Happy Hour™, Mexicali Fire®, and Kickin’ Cajun Party Mix™; each mix with its own unique flavor profiles of spicy and crunchy ingredients for those who want a spicy snack to enjoy. For those who are interested in snacking on a sweet mix, Sunburst™ is a great option, with roasted and salted peanuts, almonds and of course chocolate gems to satisfy your sweet tooth. The last snack mix in our Classic Collection line, Yogurt Ambrosia™, is a unique mix of dried fruits (raisins, pineapple, papaya, and coconut), nuts (almonds and walnuts) and yogurt covered raisins; which will send you on a tangy, sweet and creamy roller coaster ride with each bite.
Our Artisan Blend SUR bag line will offer you a chance to snack on the wild side, with flavor combinations that are sure to please. Mango Tango™ will make your taste buds dance with the uncommon combination of coconut toffee peanuts, mango, cashews, pumpkin seeds and of course chili and lime noodles. If spicy mixes are what your customers are craving, Sweet Heat™ and Cajun Harvest™ are exactly what your inner kid is yelling for. Another unique mix is Sienna Cream Crunch™, with plenty of chocolate ingredients, yogurt covered raisins, and nuts to finish it off …what inner kid can resist that combination? The last Artisan Blend snack mix is a real home run that will satisfy any inner kid! Our PB&J Mix® will transport you right back to the comfort of a peanut butter and jelly sandwich, just like the ones mom would have made. With jelly flavored peanuts, cherry flavored cranberries, and peanut butter drops your taste buds won’t know what hit them!
Help to make snacking something to look forward to again for your customers! Help them to feed their inner kid with our Classic Collection and Artisan Blend SUR bag lines, your customers can choose a different snacking adventure their inner kid will love. So make sure you have plenty of inner kid approved snacks for your customers from Tropical Foods!
Since National Peanut Day was this past Sunday the 13th, here are some interesting fun facts and trivia about peanuts!
- The average peanut farm is 100 acres and there are enough peanuts in one acre to make 30,000 peanut butter sandwiches.
- Peanuts contribute more than $4 billion to the USA economy each year
- The average American consumes more than six pounds of peanuts and peanut butter products each year.
- In the United States, ten states grow 99% of the U. S. peanut crop: Georgia (which grows about 42% of all U. S. peanuts), followed by Texas, Alabama, Florida, North Carolina, South Carolina, Mississippi, Virginia, Oklahoma and New Mexico.
- Former presidents Jimmy Carter and Thomas Jefferson had peanut farms.
- On average, an American kid will eat roughly 1,500 PB&J sandwiches by the time they graduate high school.
- The world’s largest reported peanut was four inches long. It was grown in North Carolina by Mr. Earl Adkins.
- The U.S. is the third largest producer of peanuts; China and India are the first and second largest producers.
- The world’s largest peanut butter factory churns out 250,000 jars of the tasty treat every day.
- Four of the top 10 candy bars manufactured in the USA contain peanuts or peanut butter.