Love it or hate it, everyone knows the day after Halloween is the official countdown start to the holiday season. Snacks are an integral part of holiday celebrations, accounting for a large percentage of sales for the year. Half of U.S. adults who celebrate Christmas buy candy for the holiday, with 54% of these consumers buying it for themselves or families and 44% buying candy for gifting, according to an NPD Group survey.
The top-selling seasonal candy is:
The survey finds chips ranking as the second most commonly purchased Christmas snack (bought by 38% of adults), followed by fruit (36%) and crackers and nuts (each at 31%).
It’s important to uncover opportunities to boost sales during the key holiday season…. (more…)