Blog
The Power of Storytelling at Retail
June 20, 2018
At last month’s Sweets & Snacks Expo, experts shared a presentation and data about the power of storytelling at retail. Storytelling can help to humanize your brand and when it’s done right it can educate, entertain and engage, helping create memories that root a brand in consumers’ minds. Stories appeal to customers’ emotions which is always…
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