1. Focus on innovation. New flavors, applications and SKU’s entice shoppers to try something new.
2. Capitalize on trends. Spotlight products that align with consumer trends. Make sure displays and cross-category merchandising opportunities are in line with these latest trends.
3. Know your “never-out SKU’s. Customers are loyal to the bestselling SKU’s, so make sure to always be on top of your inventory levels for these.
4. Promote bundling opportunities. Encourage your customers to try something new by promoting a bundle or two-for-one deal.
5. Leverage your reps’ expertise. Tropical reps are on the cutting edge when it comes to innovation and cross-category merchandising ideas. They’re out in the field every day and can share what’s working best both nationally and regionally.