In our Celebrating Team Tropical series, we commemorate our employees’ work anniversaries by getting to know them and their role at Tropical better. First up is Chad who heads up our marketing departments at Tropical Foods and Healthy Home Market and is celebrating 20 YEARS with the company.
I have worked in many different roles during my 20 years at Tropical. I worked in our Grocery Department for 18 months (service, service manager, key account sales). I opened and was General Manager of our Washington, DC operating center for 7 years. I was Brand Manager for 6 1/2 years, and have been Director of Marketing for 5 years. I have also been Director of Marketing for Healthy Home Market for close to 2 years. Healthy Home Market is a small chain of retail natural/organic stores, also under our umbrella. In my current role, I spend my days managing and executing our marketing strategies, with my key focus at Tropical on lead generation, product development, branding, events and internal sales tools; and a key focus at Healthy Home Market on store events, social media and community outreach.
I have a good boss and we have good owners (family) that trust me to make decisions that will help the company grow and be profitable.
Opening and building our Washington, DC operating center. DC started with a few customers that had been shipped long distance and we grew it into a healthy, profitable operating center. I am also proud of our recent development and launch of our new trEAT4u product line.
Hiking and camping on the Appalachian Trail with Duke, DeCramer, John, Rich and Frank.
1. Continue to be valuable to Tropical & Healthy Home Market
2. Help both companies grow sales, profitability and locations
3. Become known as one of the best marketers in my industry
I’d be an Urban Forester
I like to garden (I have two) and I enjoy reading science fiction books.
Chuck Zito or Chuck Norris
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