Celebrating Team Tropical – Chad

May 4, 2017

Chad Hartman, Director of Marketing

In our Celebrating Team Tropical series, we commemorate our employees’ work anniversaries by getting to know them and their role at Tropical better. First up is Chad who heads up our marketing departments at Tropical Foods and Healthy Home Market and is celebrating 20 YEARS with the company.

Tell us about your role at Tropical:

I have worked in many different roles during my 20 years at Tropical. I worked in our Grocery Department for 18 months (service, service manager, key account sales). I opened and was General Manager of our Washington, DC operating center for 7 years. I was Brand Manager for 6 1/2 years, and have been Director of Marketing for 5 years. I have also been Director of Marketing for Healthy Home Market for close to 2 years. Healthy Home Market is a small chain of retail natural/organic stores, also under our umbrella. In my current role, I spend my days managing and executing our marketing strategies, with my key focus at Tropical on lead generation, product development, branding, events and internal sales tools; and a key focus at Healthy Home Market on store events, social media and community outreach.

What your favorite part of your job?

I have a good boss and we have good owners (family) that trust me to make decisions that will help the company grow and be profitable.

What project/success are you most proud of here?

Opening and building our Washington, DC operating center. DC started with a few customers that had been shipped long distance and we grew it into a healthy, profitable operating center. I am also proud of our recent development and launch of our new trEAT4u product line.

What’s your favorite memory from working here?

Hiking and camping on the Appalachian Trail with Duke, DeCramer, John, Rich and Frank.

What is on your wish list for your next five years here?

1. Continue to be valuable to Tropical & Healthy Home Market
2. Help both companies grow sales, profitability and locations
3. Become known as one of the best marketers in my industry

What would you do (for a career) if you weren’t doing this?

I’d be an Urban Forester

If you could choose anyone, who would you pick as your mentor?

Sergio Zyman

Tell us something that might surprise us about you:

I like to garden (I have two) and I enjoy reading science fiction books.

If they made a movie of your life, who would play you?

Chuck Zito or Chuck Norris

Tags: chad hartman, company culture, employee feature, work anniversary

Request a Catalog

With more than 3,000 snacks in our product line, Tropical Foods is the ideal snack partner for your business.

Request a Catalog

Email Signup

We’ll see you in your inbox twice a month with the latest updates on snacks, industry trends and merchandising tips & tricks. You’ll also be the first to know about our new products and special offers.

Join our 5,000+ email subscribers and signup now!

Signup Now