In our new Customer Spotlight feature, we’ll introduce you to some Tropical Foods customers. We’ll spotlight their business, the Tropical products they sell, and share some of their merchandising tips. First up, let’s find out more about Morrison Café at Bayfront Health Port Charlotte.
TELL US ABOUT YOUR BUSINESS:
Bayfront Health Port Charlotte is a 255 bed acute care hospital in SW Florida
WHO ARE YOUR CUSTOMERS?
At Morrison Café, our customers are:
70% Hospital staff (nurses, techs, admin, doctors, PCA’s etc)
HOW LONG HAVE YOU BEEN A TROPICAL FOODS CUSTOMER?
8 months with Bayfront, 5 years with Morrison accounts
WHAT TROPICAL PRODUCTS DOES YOUR BUSINESS SELL?
Yogurt Pretzels, Grabeez, SUR Bags, Fig Bars, Awake bars, Bean Chips and Luna bars
HOW DO YOU MERCHANDISE THE PRODUCTS?
At our registers and as part of our entrance/superfood table
WHAT ARE SOME SELLING/MARKETING TIPS YOU’VE SEEN SUCCESS WITH?
I give samples out to groups of customers having lunch together to get them interested in the products
PERSONAL FAVORITE TROPICAL PRODUCT?
Key Lime Yogurt Pretzels
Interested in being featured in a future customer spotlight?