At last month’s Sweets & Snacks Expo, experts shared a presentation and data about the power of storytelling at retail. Storytelling can help to humanize your brand and when it’s done right it can educate, entertain and engage, helping create memories that root a brand in consumers’ minds. Stories appeal to customers’ emotions which is always a strong buying motivator.
For physical retailers, storytelling helps create personal interaction and attracts attention. It’s a chance to reach all of your buyers’ senses for a unique buying experience. Digital also has a place in retail storytelling since social media is a great way to bring customers into the story by encouraging them to share their brand experiences. It also gives them an active role in your brand, making them feel more involved.
Read and download the full presentation on Power of Storytelling at Retail HERE.