The increased customer traffic and sales for seasonal candy & snacks are a huge opportunity for retailers. It’s important to take full advantage of this opportunity and we have some tips to help.
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Top Tips to Sell More Seasonal Candy & Snacks
You want holiday snacks ready when shoppers are thinking about seasonal items. Offering seasonal products early always helps to shift consumers’ mindsets and keep them coming back to buy more. Halloween snacks are usually retailed in mid-August with Christmas following right after the Halloween holiday. Be careful not to start too early though since holiday fatigue can set in with consumers when the displays pop up earlier and earlier each year.
Just as important as timing, is knowing how to display seasonal items to encourage the impulse purchase. Studies have shown that at least 40% of total seasonal candy purchases are made on impulse and the primary trigger is seeing the snack featured in an aisle display. Ideal display placement has evolved over the years and most retailers are finding the most success with end of the aisle displays versus the more traditional store entrance and center store promotional areas. Typically theater-style displays placed in high-traffic areas and showcasing a variety of POS materials show the most success.