October 29, 2020
Raking in billions of dollars a year, the Halloween candy market is a great source of revenue for your business. While most retailers know that candy is the hot item for this holiday, here are some facts that might surprise you:
1. Americans purchase almost 600 million pounds of candy a year for Halloween.
Running out of candy on Halloween night is a scary thought, so shoppers stock up to have enough treats to hand out. By supplying enough variety in bulk candy options, customers will be more likely to purchase an abundance of treats from your store.
2. Halloween candy sales total $1.9 billion each year.
Of this total, $1.2 billion is sold in chocolate candy and $680 million in sugary candy. This means it is necessary to provide both chocolate and sugary snacks for customers. For chocolate, focus on offering a variety of individually wrapped and snack-sized candies that are easy for shoppers to hand out to little ghouls and goblins. For sugary candy, providing these in bulk with fun Halloween-style bags allow customers to easily hand them out in festive packaging. With the average household spending about $44 on Halloween candy, offering the treats they are looking for is essential to getting shoppers to spend this money at your store.
3. October has the top 5 candy selling days of the year.
With 10% of annual candy sales in the days leading up to Halloween, totaling nearly $2 billion in sales, it is important to make these products a priority. Compared to the 65 million pounds of chocolate sold leading up to Easter and 48 million during Valentine’s week, a total 90 million pounds of chocolate candy is sold during Halloween week, making it the number one holiday sales week. Also, since October 28th is the highest day of the year in candy sales, ensuring your store has enough chocolate and sugary candies to make it through the holiday rush is a must for last-minute shoppers.
4. Stock up with the best sellers.
As the most searched-for candy term on Google, it is no surprise that candy corn is the number one Halloween candy selling over 20 million pounds per year. Followed by Snickers, Reese’s, Kit Kat and M&M’S, these treats are the candies you need to provide for shoppers. If you don’t provide these sought-after snacks, customers will spend their money elsewhere.
Clearly October is the peak time of year for candy sales and, with six warehouses and distribution centers, Tropical Foods has the scale and capacity to deliver candy, nuts, snack mixes and much more for your retail or hospitality business.
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